The average years of buying power for Hispanics is 56.5 years, compared to 52.3 for Asian Americans, 42.3 for African Americans, and 36.7 for Caucasians Younger and Living Longer: Multicultural Consumers Offer Brand Loyalty Longevity
Hispanics, African Americans, and Asian Americans represented 43.8% of Americans aged 20-29 Younger and Living Longer: Multicultural Consumers Offer Brand Loyalty Longevity
63% of US smartphone users are concerned about their privacy and security when they access the internet, compared to 56% for the UK, 64% for France, and 58% for China Mobile Brings A Paradigm Shift To Privacy
72% of US consumers are willing to switch stores for better prices Consumer Loyalty Is Not Much Deeper Than Our Pockets
68% of global consumers are willing to switch stores based on prices, compared to 55% for product quality, 46% for convenience, and 45% for special promotions Consumer Loyalty Is Not Much Deeper Than Our Pockets
American grocery shoppers spent $20B on fresh vegetables in 2014, up 5% year over year The State of Fresh: Are Fresh Foods Really Stealing Sales from Non-Fresh Foods?
Hispanics make 14% of all children’s books purchases, and are 27% more likely to purchases them than the general population For U.S. Multicultural Consumers, Story Time Is Family Time
Over 50% of TV advertising will be transacted on audience measures beyond age and gender by 2020 Uncommon Sense: Back to the Future: Perspectives on 'Thriving in 2020'
"By 2020, more than 75% of marketers and media companies will be using a data management platform to activate data–their own and that of third parties" - Damian Garbaccio Uncommon Sense: Back to the Future: Perspectives on 'Thriving in 2020'
34% of Facebook users also use Pinterest, compared to 34% for Instagram, 33% for LinkedIn, and 29% for Twitter Instagram Advertising
94% of Instagram users also use Facebook, compared to 52% for Twitter, 47% for Pinterest, and 38% for LinkedIn Instagram Advertising
6% of marketers see their companies as leaders in big data management, compared to 62% who say they are keeping pace or lagging behind Download the State of Marketing 2014 Report
63% of marketers plan to maximize the impact and value of marketing through improved customer segmentation and targeting in the next year Download the State of Marketing 2014 Report
50% of marketers say search-optimized website marketing is an effective way to brand and generate demand, compared to 42% for social media engagement Download the State of Marketing 2014 Report
41% of chief marketing officers feel challenged by insufficient budgets Download the State of Marketing 2014 Report
55% of chief marketing officers plan to add staff in the next year, compared to 22% for reducing staff Download the State of Marketing 2014 Report
81% of chief marketing officers say management mandates for top-line revenue growth and market share are attainable in the next year Download the State of Marketing 2014 Report
Online accounts for 47% of Americans' media consumption time, up from 32% in 2009 Media Winners & Losers 2015
TV media brands get an average of 108 retweets per tweet, compared to 39 for internet, 36 for magazines, 34 for radio, and 20 for newspapers Media Winners & Losers 2015