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93% of consumers who research medications online consider information from sites such as WebMD important, compared to 86% for medical forums or blogsConsumers Rely On User Generated Content for Information about Medications | ORC Social Buzz
12% of consumers trust company blogs more...
54% of artists use blogs or websites of other artists to find inspiration more...
86% of consumers who research medications online use medical information sites, compared to 32% for forums or blogs, 7% for Facebook, and 3% for Twitter more...
81% of U.S. online consumers trust information and advice from blogs more...
"Consumers interact with brands through any number of channels, such as email, customer service departments, social media, in-store visits, and online shopping. They are also aware that they are giving away more of their personal data and they expect brands to use this information to deliver value in return" - Anders Ekman more...