Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
93% of US consumer packaged goods retailers plan to increase their spending on mobile app marketing in the next 5 years, compared to 90% for social media, and 86% for emails more...
62% of US retailers plan to spend more on Facebook interactive marketing efforts in 2014 than in 2013 more...
"As customer touchpoints expand, retailers continue to investigate other ways to diversify their marketing spend, including budgeting for increased spend for text advertisements, display ads, social, and attribution models" - Shop.org Executive Director Vicki Cantrell more...