Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
74.01% of US marketers use social media to keep up with the latest industry shifts more...
70% of consumer packaged goods executives expect to increase investment in social media marketing in the next year more...
81% of marketers would increase spending on digital, mobile, and social channels if they could better track ROI more...