Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
76% of marketing emails include social media buttons, compared to 14% for social images more...
67% of B2B search marketers use social media channels to boost their SEO efforts more...
B2C marketers use an average of 7 social media platforms, compared to 6 for B2B marketers more...