Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
53% of US digital marketers plan to prioritize mobile ads in 2015, compared to 46% for social media more...
63% of US marketers believe measuring ultimate sales outcomes is very important to the success of integrated multi-screen campaigns more...
66% of US marketers believe measuring the effectiveness of advertising in influencing opinion is very important to the success of integrated multi-screen campaigns more...