Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
56% of business-to-business marketers have increased, or plan to increase, their social media spending in 2013 more...
9% of US marketing companies employ a full-time blogger more...
62% of marketers blog or plan to blog in 2013 more...