Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
52% of B2B manufacturing marketers view search engine marketing as effective, compared to 39% for promoted posts or tweets, and 34% for print or other offline promotions more...
89% of B2B manufacturing marketers use LinkedIn for content marketing, while 54% view it as effective more...
75% of UK content marketers say Twitter is effective, compared to 61% for LinkedIn, 50% for YouTube, 37% for SlideShare, and 29% for Facebook more...