Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
"Each social channel is unique and can deliver different types of benefits to a brand’s marketing efforts" - David Selinger, CEO of RichRelevance more...
73% of US companies have at least 1 dedicated employee working on social media in their marketing departments more...
In 40% of US companies, core social media teams are part of the marketing department more...