Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
44.3% of mobile app developers use social media campaigns to acquire customers, compared to 43.8% for banner ads in other apps, 38.1% for marketing emails, and 32.9% for video ads more...
The average brand using Facebook shares 1.46 posts per day on the site, compared to 1.11 for Instagram more...
91% of B2B product marketers use websites, compared to 89% for email, 77% for webinars, 76% for social media, and 64% for organic search more...