Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
Retailers allocate an average of 33% of their digital marketing budgets to search engine marketing, compared to 16% for online marketplace initiatives and operations, and 14% for email more...
50% of retailers spent more on paid Facebook marketing in 2015 than 2014, compared to 29% for YouTube, 27% for Pinterest, 22% for Twitter, and 20% for Instagram more...
58% of retailers increased their year-over-year spending on social media marketing in 2015 more...