Facts & Stats About:
96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment more...
Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...
50% of marketers say search-optimized website marketing is an effective way to brand and generate demand, compared to 42% for social media engagement more...
"Instead of thinking about planning media around channels, marketers should be thinking about planning media around the consumer" - Brad Smallwood, Facebook head of marketing science more...
"Media planning and spending has to involve a mix, but that mix depends on the brand and the audience. We know it’s not just about digital" - Brad Smallwood, Facebook head of marketing science more...